For more than two decades, Waltz has been building a story of quality, trust, and sweet moments that connect generations.

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For more than two decades, Waltz has been shaping a sweet story that connects generations. From day one to today, our journey is one of dedication to quality and innovation.

Our journey

A path built over the years

Through years of growth and development, Waltz has built a stable team, strong production, and a presence in international markets.

  • 1986.

    The beginning of a family story

    Čatić DOO was founded in 1986 as a family business owned by Osman Čatić, initially focused on goods transport. In the years that followed, the company gradually grew, built its own capacities, and established a significant market presence.

  • 2005.

    A new beginning and focus on production

    The company changed its original name and became Čatić Company DOO, with production becoming the primary activity — one that would go on to justify the trust placed in it by consumers.

  • 2007.

    Expanding capacity and developing production

    2007 was the year consumers truly fell in love with the round wafer rolls that set the company apart from other brands producing similar products. This also became the primary production activity of Čatić Company DOO.

  • 2007.

     Introduction of HACCP standards

    The HACCP system was implemented in 2007.

  • 2010.

    Certification and raising quality standards

    The ISO 9001:2008 certificate was introduced in 2010.

  • 2011.

    Production modernisation and range expansion

    The production of milk and cocoa creams began, expanding the company’s product range. As a result, Čatić Company DOO was awarded at the 80th International Agricultural Fair held in Novi Sad, receiving a plaque for the quality of confectionery products, while Waltz cream received a gold medal for quality. This was a significant recognition and confirmation of years of dedicated work.

  • 2014.

    Brand development and strengthening market position

    Production of Waltz rolls began. The Halal certificate covered all Waltz products produced up to that point (Waltz roll, Waltz cream, and Waltz block).

  • 2015.

    Further growth and quality system improvement

    EN ISO 22000 was introduced and certified. This was a major step forward for Čatić Company DOO.

  • 2017.

    Expansion into new markets

    Čatić Company DOO was recognised once again, this time by the international group “BISNODE”, placing it among the five fastest-growing companies in the Republic of Serbia.

  • 2025.

    IFS certification and confirmation of international quality

    In 2025, Waltz successfully obtained the IFS (International Featured Standards) certificate, confirming that its production processes meet the highest international standards of food safety and quality. This certificate represents an important step in further strengthening the trust of partners and consumers across Europe.

  • 2026.

    Waltz as an internationally recognised brand

    Today, the Waltz brand produces Cream rolls, Choco cream rolls, Waltz cream, and Waltz block. Waltz products are distributed across the markets of the former Yugoslavia, including Serbia, Montenegro, Bosnia and Herzegovina, Croatia, and Macedonia. Products can also be found on shelves in Bulgaria, Austria, Canada, Iraq, and Palestine.

Stable system and continued growth

Waltz today

Through years of growth and development, Waltz has built a stable team, strong production, and a presence in international markets.

  • Years

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    Continuous production and development.

  • Employees

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    Team dedicated to quality and food safety.

  • Countries

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    Countries of product distribution across Europe.

  • MDK 7188